Advertisement

Gone are the days when airlines could use tempting promo fares to attract consumers in their advertisements. Airlines are now required to publish the all-inclusive price of airfare in the advertisement which includes: –

⦁ Base fare (includes all charges payable to the airline)

⦁ Taxes and fees imposed by the Government

⦁ Fees and charges prescribed under any written law

⦁ Fuel surcharge and

⦁ Other fees and charges as determined by the Commission to be imposed on consumers by airlines (e.g., carbon fee)

Advertisement by the airline shall not be false, misleading or deceptive.

For example, if an airline advertises a flight from Kuala Lumpur to Bali with an all-inclusive fare of RM1,000, the fare must include the base fare, taxes and fees imposed by the Government, fees and charges prescribed under any written law, fuel surcharge and other fees and charges as determined by the Commission to be imposed on consumers by airlines.

This ensures consumers are fully aware of the total cost upfront when they view the advertisement, without any hidden surprises.

For further details, kindly refer to the advertisement guidance to ensure full disclosure of airfare by airlines when publishing their advertisements.